BSB30120 Certificate III in Business (Social Media Specialisation)

(School-Based Traineeship)

Course Overview

BSB30120 Certificate III in Business is a nationally recognised qualification. Yanchep Institute has developed a bespoke program for school-based trainees specialising in social media units. This course equips you with the skills to effectively use social media in business, including content creation, leveraging social media data and analytics, and managing messaging platforms.

Graduate with the skills to begin managing social media accounts for your own business or employer.

Learn More

“With the growing reliance on social media, we no longer search for news or the products and services we wish to purchase. Instead, they are pushed to us by friends, colleagues, and acquaintances”

– Erick Qualman

Course Duration

As a SBT (School-Based Trainee), you will balance work, training, and school commitments. You are required to complete at least 7.5 hours of paid work per week with the employer listed in your training contract. This minimum requirement applies throughout the entire duration of your SBT, including school holidays.

The hours can be averaged over a six-month period to offer flexibility. For instance, you can work shorter shifts or longer blocks of full-time hours, as long as the total averages 7.5 hours per week, which equates to 195 hours over six months.

In addition to working with your employer, you will attend a face-to-face class one day per week (can be on-line). The remaining days will be spent at school, where you will complete your Western Australian Certificate of Education (WACE).

This structure ensures you gain practical work experience, develop skills through formal training, and continue progressing toward your educational goals.

Units of Competency for BSB30120 Certificate III Business (Social Media)

Social Media Elective Units

This course consists of six pre-selected social media elective units:

BSBPEF301 Organise personal work priorities
CUAWRT301 Write content for a range of media
ICTWEB306 Develop web presence using social media
SIRXMKT001 Support marketing and promotional activities
CUADIG304 Create visual design components
BSBTEC202 Use digital technologies to communicate in a work environment
BSBXCS302 Identify and report online security threats

Core Units

This course consists of the following seven core units:

BSBCRT311 Apply critical thinking skills in a team environment
BSBPEF201 Support personal wellbeing in the workplace
BSBSUS211 Participate in sustainable work practices
BSBTWK301 Use inclusive work practices
BSBWHS311 Assist with maintaining workplace safety
BSBXCM301 Engage in workplace communication

Details of Social Media Units

BSBPEF301 Organise personal work priorities

This unit describes the skills and knowledge required to organise personal work schedules, to monitor and obtain feedback on work performance and to maintain required levels of competence. The unit applies to individuals who exercise discretion and judgement and apply a broad range of competencies in various work contexts.

PERFORMANCE EVIDENCE:

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

prepare and implement a personal work plan.

CUAWRT301 Write content for a range of media

This unit describes the skills and knowledge required to write content for a range of purposes and platforms. It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.

PERFORMANCE EVIDENCE:

Evidence of the ability to:

write media content that engages target user / audience and meets production deadlines

apply principles of writing and communication in developing content for a range of purposes

structure content and apply presentation techniques to enhance readability and navigation.

ICTWEB306 Develop web presence using social media

This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence. It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environments

PERFORMANCE EVIDENCE:

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop social networking presence and upload and link at least three different file types using social media platforms, tools and applications.

SIRXMKT001 Support marketing and promotional activities

This unit describes the performance outcomes, skills and knowledge required to support the implementation of marking and promotional activities. It applies to individuals working in frontline sales roles in a diverse range of industry sectors and business contexts. They operate with some independence under general supervision and guidance from others, and within established organisational policies and procedures.

PERFORMANCE EVIDENCE:

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

support the implementation of one marketing or promotional activity by:

accessing organisational marketing plan and determining activity requirements and own responsibilities

displaying and maintaining activity resourcing and materials

communicating activities to customers.

CUADIG304 Create visual design components

This unit describes the skills and knowledge required to create visual designs for interactive media components that can be integrated into a range of media products. It applies to individuals who generate and assess ideas to create visual design components in response to specifications under supervision in a team environment.

PERFORMANCE EVIDENCE:

Evidence of the ability to:

explore and experiment with design techniques and visual design and communication principles to produce ideas and concepts for visual design components

use design techniques to create visual design components that respond effectively to a project brief

present and discuss ideas, concepts and designs with relevant personnel

save and archive files using standard industry or enterprise naming conventions.

BSBXCS302 Identify and report online security threats

This unit describes the skills and knowledge required to identify and report online security threats to limit potential impact of cyber security breaches. It applies to those working in a broad range of industries and job roles under some supervision and guidance who encounter and report online threats during the course of their work.

PERFORMANCE EVIDENCE: The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to identify and report three different online security threats in a work area.

For details on the core business units required for the course, please visit the Certificate III in Business – School Based Traineeships page and navigate to the Unit Details section.

Course Fees

One of the benefits of undertaking a School-Based Apprenticeship or Traineeship (SBAT) is that there are no tuition fees while you are still in school. However, there are a few potential expenses to keep in mind:

You may need to purchase special clothing, protective equipment, textbooks, or tools required for your chosen industry.
You will also be responsible for covering transportation costs to and from your workplace on the days you are working.

If your traineeship extends beyond your school graduation, you will need to pay the relevant fees and charges after that time. For more details, refer to the VET Fees and Charges Policy.

N.B. The Student tuition fees are indicative only and are subject to change given individual circumstances at enrolment.

Additional fees may apply such as resource fees and other fees. These must be charged in accordance with the Fees and Charges Policy.

How To Enrol

The enrolment process is an essential step to ensure that Yanchep Institute has all the necessary information, including your Unique Student Identifier (USI), for reporting student participation and outcomes in Vocational Education and Training.

Once you complete and submit your enrolment form, it will be forwarded to the RTO Manager for processing. Your application status will then be confirmed and communicated to you.

To begin the enrolment process, start by speaking with your school’s VET coordinator. They will guide you through the steps, including selecting the right traineeship and connecting with a suitable employer. After that, contact us to obtain an enrolment form and complete your application.