Course Overview
BSB30120 Certificate III in Business is a nationally recognised qualification. Yanchep Institute has developed a bespoke program for learners specialising in social media units. This course equips you with the skills to effectively use social media in business, including content creation, leveraging social media data and analytics, and managing messaging platforms.
Graduate with the skills to begin managing social media accounts for your own business or employer.
“With the growing reliance on social media, we no longer search for news or the products and services we wish to purchase. Instead, they are pushed to us by friends, colleagues, and acquaintances”
– Erick Qualman
Course Duration
As a trainee, you’ll step into a structured program that balances hands-on work with dedicated training, all designed to help you achieve a nationally recognised qualification.
Your on-the-job training will be customised to the tasks and responsibilities of your position, ensuring that every moment contributes to your development. Employment hours will be as outlined in your employment contract, providing clear expectations around your working commitments.
Off-the-job training complements this practical experience. You’ll work with a Registered Training Organisation (RTO), attending either an online or face-to-face session one day per week that builds your knowledge and expertise. The training is flexible, with the schedule and format negotiated between you, your employer, and us. This will be detailed in your formal Training Contract and Training Plan, making sure that business needs are met while you stay on track with your studies.
Units of Competency for BSB30120 Certificate III Business (Social Media)
Social Media Elective Units
This course consists of six pre-selected social media elective units:
- BSBPEF301 Organise personal work priorities
- CUAWRT301 Write content for a range of media
- ICTWEB306 Develop web presence using social media
- SIRXMKT001 Support marketing and promotional activities
- CUADIG304 Create visual design components
- BSBTEC202 Use digital technologies to communicate in a work environment
- BSBXCS302 Identify and report online security threats
Core Units
This course consists of the following six core units:
- BSBCRT311 Apply critical thinking skills in a team environment
- BSBPEF201 Support personal wellbeing in the workplace
- BSBSUS211 Participate in sustainable work practices
- BSBTWK301 Use inclusive work practices
- BSBWHS311 Assist with maintaining workplace safety
- BSBXCM301 Engage in workplace communication
Details of Social Media Units
BSBPEF301 Organise personal work priorities
This unit describes the skills and knowledge required to organise personal work schedules, to monitor and obtain feedback on work performance and to maintain required levels of competence. The unit applies to individuals who exercise discretion and judgement and apply a broad range of competencies in various work contexts.
PERFORMANCE EVIDENCE:
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- prepare and implement a personal work plan.
CUAWRT301 Write content for a range of media
This unit describes the skills and knowledge required to write content for a range of purposes and platforms. It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.
PERFORMANCE EVIDENCE:
Evidence of the ability to:
- write media content that engages target user / audience and meets production deadlines
- apply principles of writing and communication in developing content for a range of purposes
- structure content and apply presentation techniques to enhance readability and navigation.
ICTWEB306 Develop web presence using social media
This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence. It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environments
PERFORMANCE EVIDENCE:
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- develop social networking presence and upload and link at least three different file types using social media platforms, tools and applications.
SIRXMKT001 Support marketing and promotional activities
This unit describes the performance outcomes, skills and knowledge required to support the implementation of marking and promotional activities. It applies to individuals working in frontline sales roles in a diverse range of industry sectors and business contexts. They operate with some independence under general supervision and guidance from others, and within established organisational policies and procedures.
PERFORMANCE EVIDENCE:
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
- support the implementation of one marketing or promotional activity by:
- accessing organisational marketing plan and determining activity requirements and own responsibilities
- displaying and maintaining activity resourcing and materials
communicating activities to customers.
CUADIG304 Create visual design components
This unit describes the skills and knowledge required to create visual designs for interactive media components that can be integrated into a range of media products. It applies to individuals who generate and assess ideas to create visual design components in response to specifications under supervision in a team environment.
PERFORMANCE EVIDENCE:
Evidence of the ability to:
- explore and experiment with design techniques and visual design and communication principles to produce ideas and concepts for visual design components
- use design techniques to create visual design components that respond effectively to a project brief
- present and discuss ideas, concepts and designs with relevant personnel
- save and archive files using standard industry or enterprise naming conventions.
BSBXCS302 Identify and report online security threats
This unit describes the skills and knowledge required to identify and report online security threats to limit potential impact of cyber security breaches. It applies to those working in a broad range of industries and job roles under some supervision and guidance who encounter and report online threats during the course of their work.
PERFORMANCE EVIDENCE: The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to identify and report three different online security threats in a work area.
For details on the core business units required for the course, please visit the Certificate III in Business – New Worker Traineeships page and navigate to the Unit Details section.
Course Fees
The Australian Government offers incentives for employers hiring new entrant trainees, which can help offset the costs of the program. While these initiatives often reduce or even eliminate training fees, employers are typically responsible for paying their trainees’ wages and allowing time off for training. The exact costs and responsibilities can vary depending on the specific traineeship and funding arrangements.
For further information on indicative fees, please contact us or refer to the VET Fees and Charges Policy.
Please note: Student tuition fees are indicative only and are subject to change given individual circumstances at enrolment.
Additional fees may apply such as resource fees and other fees. These must be charged in accordance with the Fees and Charges Policy.
Interested In This Course?
Head over to our Resources page to download the Course Information Handbook. This handbook provides all the information you need to get started!
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